Breaking with tradition. We made a series of modern city guides for Utrecht Marketing.
The city of Utrecht is the fourth largest city in The Netherlands and it needed new city leaflets. And this time it had to be different. A full step away from all other boring city guides. Truly Utrecht. So, we designed five cover designs for Utrecht Marketing, in assignment by the Creative Beards.
Utrecht always used to have photography on the covers. But this resulted in generic cityscapes, unless the iconic Dom-tower was in the background. So, we surprised the city marketing department with bold, colourful, illustrated designs. The depicted objects reveal the theme of the guide just enough, and all of them incorporate some uniquely Utrechtian features. The use of the colour red is also a nod to the city's brand as is the artistic playful nature of the compositions.