Brand Strategy in ecommerce

RetailX approached us for an interview. Sara Lone, Chief Researcher, asked Erik on the importance of brand strategy in an arena that exists solely online.

Each year this company reviews the state of the European ecommerce market in hard data on growth and trends, and in discussions on current events and expert interviews. Hundreds of thousands of entrepeneurs, policy makers, NGOs and logistics providers all over the world read this to strengthen their position in this market, or to gain a foothold in Europe.

Published in "Europe 2020: Ecommerce Region Report" (July 2020)
Complete report for sale at