RetailX approached us for an interview. Sara Lone, Chief Researcher, asked Erik on the importance of brand strategy in an arena that exists solely online.
Each year this company reviews the state of the European
ecommerce market in hard data on growth and trends, and in
discussions on current events and expert interviews. Hundreds of
thousands of entrepeneurs, policy makers, NGOs and logistics
providers all over the world read this to strengthen their position
in this market, or to gain a foothold in Europe.
Published in "Europe 2020: Ecommerce Region Report" (July 2020)
Complete report for sale at https://retailx.net/product/europe-2020/